Irish Made Summit by Irish Country Magazine

The Irish Made Summit will now take place on Wednesday 11th April at the Guinness Storehouse, Dublin.

  • Tickets for the Irish Made Summit are €85 and can be purchased here:

  • Eddie Shanahan, Retail Consultant & Chairperson of the Council of Irish Fashion Designers

  • Jenny Huston, Luxury Jewellery Designer

  • Emma Kelly, Managing Director, Elevate PR

  • Helen James, Creator of considered by helen james at Dunnes Stores

  • Sheelagh Daly, Head of Enterprise, LEO Wicklow

  • Irish made summit

  • Irish made summit

  • Irish made summit

  • Irish made summit

  • irish made summit

  • ICM Irish made

After the success of the Irish Made Awards, we are thrilled to announce the Irish Made Summit, a day of information and innovation with small and medium creative businesses at its heart. The Irish Made Summit was postponed in February due to extreme weather conditions and will now take place on Wednesday, 11th April 2018 in the Guinness Storehouse, Dublin. Tickets are still available below. The Irish Made Summit is all about supporting Irish made products and the makers, designers and people behind them.

In 2017, over 200 companies entered the Irish Made Awards, with almost 60,000 individual votes cast online during the campaign. The event brings to life this campaign, with a full day schedule of educational, informative and interactive talks and sessions where established, new and start-up businesses can get information on finance, marketing, funding, and retail, and meet some of Ireland’s success stories in person.

The day will consist of panel discussions on areas such as breaking into the retail market, creativity versus commercial, funding and finance, branding and marketing, and a keynote speaker to be announced.


We will then have a pitching session, where ten individuals and brands will get an opportunity to pitch to our experts and get feedback on the session. You will also be in with a chance to win a prize from Irish Country Magazine and Bank of Ireland worth €10,000.

This is a fantastic opportunity to get feedback on your business and be in with a chance to win our amazing prrize. Find out more on our Pitch Perfect page.

We will finish the day off with some networking and a lovely pint in the home of Guinness!


We are delighted to announce Bank of Ireland as our exclusive partner of the ‘Irish Made Summit’. This partnership comes as part of BOI’s Enterprise programme which launched in 2013 and involves a unique package of initiatives supporting SME’s and local communities. Last year, Bank of Ireland delivered over 160 Enterprise Town events across the country, two National Enterprise Weeks and the National Enterprising Town Awards.

Since 2015, Bank of Ireland have delivered multiple Workbenches, StartLabs, Community Managers, Sponsorship and Co-working programmes and are continuing to build and grow their resources for Start-up companies. Through their exclusive partnership with WebPort Global, Bank of Ireland provide customers business with an opportunity to grow through international trade by providing free access to a global online portal and to an Exporting Relationship Manager. As WebPort Global is driven by World Trade Centre, Dublin-Boston-Washington, customers will also have access to trade centres around the world along with a network of over 715,000 businesses.

TICKETS for Irish Made Summit:

Tickets are €85 and can be purchased here:

• 9.30am Arrival

• 10am: Opening Address

• 10.15am: Panel 1 – The Retail Industry

• 11am: Jando Interview - Overall winners of the Irish Made Awards 2017 and winner of the Gift category

• 11.30am: Coffee Break

• 12 noon: Eddie Shanahan Presentation

• 12.30: Panel 2 – Funding & Finance

• 1.15pm: Lunch

• 2.15pm: Panel 3 – Branding, Marketing & More

• 3.15pm: Pitch Perfect session – Pitch to our panel of experts, get advice on your performance and key areas to master, and be in with a chance to win an advertising and mentoring package

• 4.30 – 5.30pm Speed Networking – meet your fellow entrepreneurs, creative and our experts over a pint of Guinness

SPEAKERS announced to date:

Niamh Sherwin Barry, Co-Founder and Chief Storyteller with the Irish Fairy Door Company

Niamh Sherwin Barry has been working with children since 2002. She is a qualified Montessori Teacher and also ran her own business teaching music classes to under 5’s through a Jo Jingles franchise. Niamh has lots of experience working with young children and truly loves it! Niamh also heads up the PR, Social Media and Customers Services departments within the company.

Pamela Laird, Founder of MOXI LOVES

Since 2008 Pamela has been working full time in the beauty industry, establishing herself as the first and only full time Nail Artist and working on editorial photoshoots for some of Irelands top magazines such as Irish Country Magazine, Irish Tatler, U magazine, and Social and Personal to name a few. Pamela has worked with brands on their in-store nail events such as Christian Louboutin in Brown Thomas Dublin, Tom Ford in Brown Thomas Dublin, Chanel at Arnotts Dublin, Maybelline event with River Island and Michael Kors Ireland launch.

MOXI LOVES was established to take the Pamela Laird brand to the next level and utilise 7 years experience in the beauty industry. A ‘Convenient Beauty Solutions’ range called MOXI LOVES. Pamela appeared on RTE’s Dragons Den where the show raised the profile of the brand which now includes Penneys stores as one of its stockists.

Eddie Shanahan, Retail Consultant & Chairperson of the Council of Irish Fashion Designers

Eddie Shanahan is Chairperson of the Council of Irish Fashion Designers and a Director of the Leitrim Design House. Eddie regularly undertakes special mentoring projects for the Design & Crafts Council of Ireland. He developed the Irish Designers Create project with Brown Thomas to identify emerging Irish design talent with the potential to sell in this premium department store and works as a consultant in the fashion and retail industry.

Emma Kelly, Managing Director, Elevate PR

Emma Kelly founded consumer PR agency Elevate back in 2001. The agency specialises in lifestyle clients with a focus on design, arts, fashion, hospitality and health. She started her career as a marketing executive with IDA Ireland in Amsterdam and worked on the French market. She did politics, economics and multimedia at TCD.

Chupi Sweetman, Founder and Designer of Chupi

Chupi is a multi-award winning jewellery brand founded by former Topshop designer Chupi Sweetman. Irresistibly drawn to “wild and natural things” Chupi’s aesthetic is influenced by the imperfect natural beauty of feathers, twigs and leaves complemented by the sparkliest of gemstones. Chupi Sweetman, has been designing and creating since she got her first Singer sewing machine at the age of five. And while Chupi the brand, which was officially launched on 1 April 2014, has been an overnight success, exporting business to customer to 64 different countries and exporting business to business to six countries, Sweetman has been in the design game a long time. Chupi brings her expertise on design, branding and building an international business to the Irish Made Summit.

Sheelagh Daly, Head of Enterprise, LEO Wicklow

A results focused senior manager with over 25 years experience in both the private and public sector, Sheelagh has a proven track record in leading and developing effective business strategy, influencing and working with diverse stakeholders, devising and delivering innovative solutions, developing start-ups and managing change. Sheelagh is a graduate of Shannon College of Hotel Management and also holds a BA in Education & Training and an MSc in Project Management. In her role as Head of Enterprise, Sheelagh is responsible for encouraging entrepreneurship and managing the provision of state supports to enterprise in County Wicklow. Sheelagh also holds a number of national positions including Chair of the National LEO Network, Spokesperson for National Women’s Enterprise Day and Ireland's Best Young Entrepreneur, and is a Director on the board of Microfinance Ireland.

Owen Clifford, Head of Retail Convenience with Bank of Ireland

Owen is responsible for the continuing development of the Bank’s growth strategy in this key sector. Owen brings extensive industry knowledge and experience to this role, having worked in the retail sector with Musgrave Retail Partners Ireland where his role involved supporting independent retailers to maximise their profitability and to develop long-term, sustainable business models. During this time Owen built up a significant knowledge base, and a network of connections with expertise, in the areas of Finance, Operations and Legal/Regulatory requirements specific to the Retail Convenience sector.

Michelle Goodwin, Head of Enterprise Development programme with Bank of Ireland

Michelle joined the Group in 2017 from EBS in 2012 and has introduced initiatives, supports & partnerships to aid and support SME’s connect with new customers, diversify their both their reach and income and an extensive enterprise & community programme that enables communities to showcase what they have to offer and boost their local economy. Michelle has over 17 years’ experience in the retail and financial services sectors and brings a fresh and innovative approach to Bank of Ireland.

Inform | Inspire | Indulge